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Beaver Island Chamber tests targeted Facebook advertising, 2018

Also Beaver Island targeted tourism advertising 2018

Draft — sources verified, prose evolving

Locator map: Beaver Island highlighted within the Beaver Island archipelago
Took place at Beaver IslandLocator plate © OpenStreetMap contributors (ODbL 1.0); depths NOAA; names USGS GNIS. How the plates are drawn.
TypeEvent
Dates2018-04-04 – 2018-04-08
WithinBeaver Island
ErasModern era
On this page
Locator map: Beaver Island highlighted within the Beaver Island archipelago
Took place at Beaver IslandLocator plate © OpenStreetMap contributors (ODbL 1.0); depths NOAA; names USGS GNIS. How the plates are drawn.
Event
Dates
2018-04-04 – 2018-04-08
Kind
Tourism marketing
Where
Beaver Island
Carried out by
Beaver Island Chamber of Commerce
Eras
Modern era
Concepts
tourismcommunicationcommercecommunity
Within
Beaver Island

Summary

In April 2018, the Beaver Island Chamber of Commerce announced targeted Facebook advertising for the Labor Day Half Marathon and Warblers on the Water, reporting early increases in post reach and shares. A separate post promoted two Beaver Island articles in Michigan Blue’s 2018 Cottages issue.

Evidence limits

The evidence is first-party promotional reporting. It does not establish independent audience size, event registrations, attendance, or tourism impact.

Sources

  1. The Chamber described targeted Facebook advertising to Michigan runners for the Labor Day Half Marathon and to birding enthusiasts for Warblers on the Water, reporting reach and share increases and plans to apply the approach to annual events. These are first-party platform metrics and planned marketing activity, not independent reach, registration, attendance, or tourism-impact measures.
    forum · www.beaverislandforum.com · 12 · t012909
  2. The post promoted two Beaver Island articles in the 2018 Cottages issue of Michigan Blue magazine and credited local promotional work. It documents circulation of a media opportunity, not readership or tourism impact.
    forum · www.beaverislandforum.com · 12 · t012923
  3. The Chamber promoted the Labor Day Weekend half marathon, 10K, and 5K through a boosted Friends of Beaver Island Facebook post, initially describing Michigan runners as the target audience and later claiming more than 10,000 reach in 48 hours. These are first-party marketing statements and platform metrics, not independent audience, registration, or tourism-impact measures.
    forum · www.beaverislandforum.com · 13 · t013312
  4. The Chamber reported that a Friends of Beaver Island Facebook post reached more than 1,000 people in 26 minutes and asked readers to like and share it. This is a first-party platform metric, not an independently verified audience or tourism-impact measure.
    forum · www.beaverislandforum.com · 13 · t013434

Added 9 August 2026. Recent changes

Cite this article

Beaver Island Archive, “Beaver Island Chamber tests targeted Facebook advertising, 2018”, https://beaverislandarchive.org/events/beaver-island-chamber-facebook-targeted-advertising-2018/, accessed [date], citing Beaver Island Chamber of Commerce, “NEW Facebook Targeted Island Advertising,” Beaver Island Forum, April 4, 2018. (and 3 further sources listed on the page).

Last revised 2026-08-09. Fill in [date] with the date you read it — this page is static and cannot know that.

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