Name: Chamber launches a multi-channel Beaver Island tourism campaign, 2016
Start: 2016-03-30
End: 2016-04-04
Location: Beaver Island

Locator map: Beaver Island highlighted within the Beaver Island archipelago — Took place at Beaver IslandLocator plate © OpenStreetMap contributors (ODbL 1.0); depths NOAA; names USGS GNIS. How the plates are drawn.

Event

Dates: 2016-03-30 – 2016-04-04
Kind: Marketing campaign
Where: Beaver Island
Carried out by: Beaver Island Chamber of Commerce
Eras: Modern era
Concepts: tourismmediacommercepublic-memory
Within: Beaver Island

Summary

In spring 2016, the Beaver Island Chamber of Commerce promoted the island through CBS 9&10 television, a donated Toledo billboard, social media, and a cooperative West Michigan Tourist Association Circle Tour and Lighthouse Map advertisement.

Evidence limits

The Chamber notices document the campaign and participating support, but not visitor conversion, reach, or advertising return.

Sources

Beaver Island Chamber of Commerce, “Beaver Island TV Spots This Week & More” and “Beaver Island Photo Reach Heading For 20,000,” Beaver Island Forum, June 6–10, 2016.
The Chamber reported 72 television spots on Daytime Fox 32 and additional Michigan This Morning/9&10/Fox 32 placements, a planned Conde Nast Traveler press visit, a guided-fishing press trip, and a Facebook post reaching 18,543 and then 19,068 people with 126 shares. These are Chamber self-reports and plans; they do not establish independent reach auditing, publication, or visitor conversion.
forum · www.beaverislandforum.com · 10 · t010273
Beaver Island Chamber of Commerce, “Beaver Island Photo Reach Heading For 20,000,” Beaver Island Forum, June 9–10, 2016.
The Chamber updated the reported Facebook metrics to 19,068 people reached, 740 likes, and 126 shares. These are platform metrics as reported by the Chamber, not independently audited analytics.
forum · www.beaverislandforum.com · 10 · t010285
Beaver Island Chamber of Commerce, “Beaver Island Advertising, TV, Billboard, Print & More,” Beaver Island Forum, March 30–April 4, 2016.
The Chamber described a CBS 9&10 television spot, a donated billboard in Toledo, inclusion of Whiskey Point Light in the WMTA Circle Tour and Lighthouse Map, and a cooperative full-panel map advertisement with island businesses. The claims document the Chamber’s campaign, not resulting visitor numbers or advertising value.
forum · www.beaverislandforum.com · 10 · t010009

Added 8 August 2026. Recent changes

Cite this article

Beaver Island Archive, “Chamber launches a multi-channel Beaver Island tourism campaign, 2016”, https://beaverislandarchive.org/events/beaver-island-chamber-2016-marketing-campaign/, accessed [date], citing Beaver Island Chamber of Commerce, “Beaver Island TV Spots This Week & More” and “Beaver Island Photo Reach Heading For 20,000,” Beaver Island Forum, June 6–10, 2016. (and 2 further sources listed on the page).

Last revised 2026-08-08. Fill in [date] with the date you read it — this page is static and cannot know that.

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